Business Referral Exchange (BRX) Groups exist to help you put in place a formal strategy of referral generation by bringing together a number of local companies for breakfast all of whom commit to referring business to each other. The members of each breakfast networking group are selected to ensure there is no competition between them so the focus remains co-operative and collaborative.

 

In order for you to be able to recommend another business two fundamentals need to be in place. First you need to trust that business to deliver a quality service. BRX helps member companies to build that trust by weekly meetings and by encouraging testimonials within the Group.

 

Secondly you need a strong in-depth knowledge of that business. It is no good waiting until someone asks you if you know of a good company who manufacture widgets; you need to be in a position to recognise when someone has a need for widgets and to respond to the opportunity to offer a recommendation. The regular and varied presentations by BRX members in your group allow you to build that knowledge.

 

BRX breakfast networking meetings retain a strong focus on business generation. Although individual members invariably pick up some business directly from each other, the emphasis is on referrals of third parties, which helps members to extend their network of contacts and build bigger and better businesses.

Business Referral Exchange is a national business networking organisation that provides businesses with the tools to expand their client base and develop long-term associations with other organisations locally and nationally. While the ethos of BRX is to generate quality leads and referrals, it is also about helping you to develop mutually profitable relationships and get the most out of business networking.